Friday, September 25, 2015

Let’s Get Together and #makeforgood!

Etsy Australia is partnering with Plan International to try and change the world for disadvantaged girls living in poverty. Named the #makeforgood initiative, all Aussie sellers are invited to create products inspired by the theme, 'silver linings for girls' and donate at least 20% of the sale price to Plan’s 'Because I Am A Girl' campaign. The #makeforgood collection of products will be launched on Etsy.com October 11, International Day of The Girl, and will be promoted until December 24.

This is a sneak peek at the graphic I have digitally drawn for the theme 'silver linings for girls' which I will apply to prints or note cards. It features a young girl with long flowing hair floating though the clouds – totally free and purposeful. Inspired by my 10 year old niece, Mia, I've watched her grow into a bright, confident girl – she's played basketball, she dances ballet, tap and jazz, she plays violin, she's inquisitive and she's creative – all the wonderful benefits of an educated life in the western world. It is my hope that all young girls around the globe have the same opportunities as Mia - freedom, education, empowerment, and a safe, happy future.



A close up of Mia's silhouette


The digital drawing - stage 1



The initial brain-storming on paper

All drawings and design © S. Peterson 2015




Sunday, September 13, 2015

Craftapolooza Poster

Craftapolooza was a 2-day craft market which ran mid-June at Flinders Street Market (Adelaide). I was fortunate enough to design a poster for this event, but had to do it at very short notice with an amazingly crazy brief: Can you do a 'Mr Potato Head' riding a dinosaur and shooting lasers from a laser gun ??? asap?  Gaaah!!!

Designing a rough on computer was relatively easy compared to making the A3 finished piece. Somehow, 'Godzilla' came into mind, wreaking havoc over city buildings. Ray guns from 'Star Wars' and the giant spotlight over Gotham City in 'Batman the movie' also came to mind. Mr Potato head (already a patented toy) was changed to a tomato head, sporting a vintage bowler hat, moustache and Doc Martin boots! Spotted black fabric simulated the twinkly night sky, and threaded acrylic yarn became laser lights. Of course, the children's style dinosaur had to be fashionable - so I gave him a wonderful leopard print in reptilian green.






The final piece was scanned, colour-corrected and emailed to the market organisers who added the details of the craft event and arranged printing and distribution of the posters around the city.


Who knows? Mr. tomato head might feature in future works that I create.
I think he's a cutey :)